Enhance Site Efficiency by Using Web Analytics

  • June 27, 2016
  • Blog
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Website owners and web designers across the world would all agree on the multifold advantages offered by web analytics. Drawing out the best from such a program needs inside-out knowledge about it. Regardless of whether you use Kissmetrics or Google Analytics, you need to have total understanding of these tools and their performances. However, if you have just begun then go on and read this short article to improve your understanding on the subject:


The study of online or offline patterns and patterns pertaining to a site makes up Web analytics. The methods and methodologies can be used to collect, determine, report and evaluate data pertaining to any website. The main goal behind utilizing the analytics is to boost the user experience through information driven optimization of a website. Tracking of vital metrics can be used for examining visitor activity along with traffic circulation. Webmasters use this strategic method to gather information and create reports.

In order to determine the success of a website or associated business, it is vital to use the Web Analytics. It helps in:

Recognition of material problems that need rectification
Evaluating the site trends
Keeping track of user and traffic circulation
Finding out about objectives acquisition
Acquiring perspective on keyword performance
Determining enhancement locations
Finding out about traffic sources
Processes involved

Optimization of the site, based on in-depth analytical reports, helps with improved user experience. The processes involved in these are:

Setting company goals
Setting of KPI or Secret Efficiency Indicators for tracking goal achievements
Collection of genuine and suitable information
Evaluating data to generate reports for acquiring insights
Develop test alternatives based on the insights
Execution of insights after information analysis
Popular Tools:

The continuous procedure of web analytics facilitates an enhancement in web traffic, which in turn leads to higher RoI or Return on Investment. Although there are a number of analytical tools available in the market, none can beat the popularity of Google Analytics and Kissmetrics.

Google Analytics

Google offers its freemium analytic tool to website owners who want to get all information relating to their web traffic. Presently over 60% of site owners across the world utilizes this tool to acquire understandings into their web traffic or users.

Some of the metrics that Google analytic assists site owners to track are variety of visitors, traffic sources, goals, conversion etc. Reports that you can expect from Google Analytics are:


Kissmetrics is the second most popular web analytics tool in the world and it too assists you to gain point of view on user activities by collecting acquisition data referring to every visitor. The first Thirty Days of your usage will be unbilled; nevertheless, later on you will be transferred to their paid service.

The functions that make Kissmetrics so popular amongst its users are its unique ability to successfully track all marketing channels, providing specific data on the time needed for conversion, determining the degree of engagement, and an easy to use dashboard.

With the help of Kissmetrics, you will be able to effectively identify:

Cart size
Conversion rate of a landing page
Visitor activity on your website
Bounce rates
Cart abandonment rate

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